Monday, May 14, 2012


A couple of weeks ago, the retired 'Discovery' Space Shuttle flew over the west side of New York City. I work on the west side near the Intrepid, and most of my coworkers made their way to the rooftop to partake in this experience. And by "partake" I mean getting their iPhones in position to take a picture of it. I was amongst the iPhone picture crew, but I noticed for a split second that people weren't looking at the space shuttle fly by with their own eyes, but rather through the lenses of their phones.

I think we live in a generation where we're so eager to share (tweet, instagram, Facebook) our experiences, that we're not in the moment, truly enjoying those experiences. The objective seems to be: Look how cool I am. I've been trying to get better about setting down my phone and be more attentive to the people I'm with and the things that are around me.

I know we were all taught to share when we were kids, but how many of us would actually share our fruit snacks without being able to have a few for ourselves? Enjoy what's in front of you.


Sunday, May 13, 2012

First day of beat making class

Making beats isn't as easy as they sound. I took a good amount of notes and paid close attention to all of the nuances of the programs because I want to be good at it. Hopefully I can get to a point where I can sell some beats... At the very least, it will be a cool hobby to have.

Looking forward to the rest of the course.

Saturday, May 12, 2012

The use of creativity

Last week I was reading Swiss Miss' blog and came across this quote: “The best minds of my generation are thinking about how to make people click ads.” – Jeff Hammerbacher, Early Facebook Employee

That quote pertains to people in the advertising business, but I'm sure it's true in other fields as well - Our creativity and thinking goes towards solving these seemingly trivial things.

It's funny thinking about it now, but over the last 3 years, I've spent countless hours figuring out how to sell more peanuts, candy, vodka, and whiskey. As delicious as those items may be, it still seems weird looking at it from afar.

I started this post prepared to knock all of the pointless things people waste their talents on, but while writing I remembered something my old pastor used to say: God knows the things that you're attracted to, so go after them.. And there you'll find what else He has for you.

While working in advertising, I started to see other interests come about: TV writing (television shows) and beat making (I start a class tomorrow). I don't know how great I'll be at either, but who would've thought peanuts, candy and alcohol could lead me here.