Tuesday, March 23, 2010

NY-Z: An Absolut Collaboration with Jay-Z

This documentary gave me goosebumps. Two guys that I work with Hoj Jomehri and Thiago Zanato were the creative directors on it; the film is a part of Absolut's Concert Series, and they worked with director Danny Clinch to get it done.

I've been anticipating this for a while now because I sit on the opposite wall of Hoj and Thiago and I kept hearing the Empire State of Mind song blasting over and over again, for over a month. It's great when you can just be the slightest bit present when magic is happening.

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